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Pricing Strategies

Choosing your Method of Sale


Pricing Strategies

Pricing Strategies

With market conditions constantly changing and no two properties ever the same there’s never one ‘tried and true’ method of selling. The type of property you wish to sell and the time frame in which you want to do it ultimately determines the most appropriate and effective marketing strategy. Four Seasons sales consultants are top achievers, no matter what it takes. And, while the result should always be what’s best for you, that outcome can be achieved in a number of different ways.

Marketing with a price
Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time. This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial and will be determined by you in conjunction with your sales consultant, having taken into account some or all of the following:

  • Comparable sales in your local area
  • Current competition
  • Current market conditions
  • Special features of the property
  • Your circumstances

No price marketing
A no-price strategy places greater emphasis on the property and typically attracts a greater number of potential buyers. This provides the opportunity to obtain a premium price and a higher rate of success within a shorter time frame.


Involves an intensive, high profile structured campaign which ensures maximum market coverage. Auction signals to the market that the vendor is serious about selling and that buyers need to view the property with some urgency because it could be sold even before auction. Auction provides complete control for the seller - you set the terms. Removes the risk of under or over pricing. The vendor can evaluate market feedback prior to setting a reserve price. The open bidding situation on the day gives confidence to all attending and promotes competition - buyer against buyer.


Very similar strategy to Auction and employs the same high profile, no-price approach within a definite time frame. Offers are delivered in sealed envelopes which the vendor can decide to accept, reject or negotiate with any party depending on the terms and conditions of the offer. It is possible to include conditional offers in a deadline process. As with Auction, a deadline sale creates competition and urgency.