Pricing Strategies

* Too low and you miss out on the best return.
* Too high and you miss out on potential buyers.
* You can't just throw a big price tag on a property and walk away. 
* Nowadays the method of sale can just as important as the price.
* So, how do you achieve the best balance?

Marketing with a price
Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time. This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial and will be determined by you in conjunction with your sales consultant, having taken into account some or all of the following:
* Comparable sales in your local area
* Current competition
* Current market conditions
* Special features of the property
* Your circumstances

No price marketing
A no-price strategy places greater emphasis on the property and typically attracts a greater number of potential buyers. This provides the opportunity to obtain a premium price and a higher rate of success within a shorter time frame.

Auction
* Involves an intensive, high profile structured campaign which ensures maximum market coverage
* Signals to the market that the vendor is serious about selling and that buyers need to view the property with some
  urgency because it could be sold even before auction
* Provides complete control for the seller - you set the terms
* Removes the risk of under or over pricing
* Vendor can evaluate market feedback prior to setting a reserve price
* The open bidding situation on the day gives confidence to all attending and promotes competition - buyer against buyer

Tender
* Very similar strategy to Auction and employs the same high profile, no-price approach within a definite time frame
* Tenders are delivered in sealed envelopes which the vendor can decide to accept, reject or negotiate with any party
   depending on the terms and conditions of the offer
* It is possible to include conditional offers in a tender process
* As with Auction, a Tender deadline creates competition and urgency