Your sales consultant will work with you in putting together a marketing campaign that fits your needs and your budget whilst ensuring your property is highly visible in the market place. Experience shows the stronger the marketing campaign, the more likely you are to attract the attention of prospective purchasers.
The best combination of the following will be used:
An important part of the marketing campaign, having your property online gives exposure across the widest possible target audience. (Feature property listings available)
You will meet weekly with your sales consultant who will keep you fully informed on proceedings and offer open home feedback. Any adjustments to the marketing campaign can be discussed and made as the auction campaign progresses.
We spend time educating potential buyers on the auction process to ensure they are prepared and confident to bid and buy on auction day.
Harcourts Four Seasons will compile on your behalf ‘Auction Packs’ that include, LIM, Title, Sale & Purchase Document, Guide to Buying at Auction, and any other relevant information to ensure prospective purchasers are in a position to bid on auction day.
On occasion aside agreements are requested by purchasers. An aside agreement is a formal request for a variation to the particulars and conditions of your auction. Aside agreements usually involve change in possession date, deposit or chattels. Your written acceptance is required prior to the auction being called.
You will meet with the auctioneer and your sales consultant prior to the auction to set your reserve price. The reserve is confidential to the parties in the meeting.
The auctioneer will introduce your property with a slide show presentation and then call for an opening bid. The auctioneer can bid on your behalf below your reserve by declaring that the bid is a vendor bid. Once bidding slows or stops the auctioneer will bring you the highest bid for you to consider. During this period negotiations are often conducted between yourselves and the highest bidder by the auctioneer. The best outcome for you is an unconditional sale under the hammer, if your property does not sell under the hammer then the momentum created by the auction process and the strong marketing campaign often results in a sale very soon, if not on auction day.